Scoring and Analysis Automation

Scoring can be defined as a classification model of the customer database, separating them into different groups, when the feature which separates these groups is unknown, but we know the other factors associated with that feature.

Scoring systems are based on the assumption that people with similar social indicators behave identically. According to that, it is possible to create various statistical models which will be extremely useful for any business. If we give a certain weight to some social characteristics of the client (such as sex, age, residence, job position, etc.), we will be able to refer every new customer to the group strongly or weakly related to business.

Banks usually use scoring as a method of risk assessment to evaluate the potential risk posed by lending money to consumers and to mitigate losses due to bad debt. It is mainly a statistical analysis of a person's credit files, to represent the creditworthiness of that person. Scoring systems have been widely and efficiently used especially in banking business, constantly gaining in popularity.

Credit scoring has been used for quite a long time already, while the Marketing idea of scoring is relatively new:

For example, a large Retail business wants to keep its loyal customers, through various methods and promotions (discounts on products, distribution of advertising via e-mail or SMS, etc.) It is impossible to reduce the price of all goods at once, in order to please all customers, or to advertise everything to everyone, as it will not bring any profit. Thus, it is essential to select a group of customers, which brings the highest profit to your certain business. Through discount cards, polls and surveys, the general information about customers can be collected (gender, age, place of work, information about what and how often they buy). Thus, a quality scoring model is needed, by which all customers can be divided into groups, according to their value to the business.

Scoring system seems to be quite simple, however, there are certain difficulties, like defining the parameters that should be included in the model, and what weights should they have. The quality of the final results depends much on the input parameters used in the scoring model, as well as the business profit depends on a properly built scoring model.

Polon Tech is ready to offer our unique Solution for Scoring and Analysis Automation which is going to integrate our Web Application with your DB and thus will enable you to automate various effective scoring tools within one integrated solution. With our Solution for Scoring and Analysis you will be able to develop and implement a scoring system of any complexity and be ready to benefit from:

-          Saving your time

-          Increasing scoring accuracy

-          Creating scoring and rescoring flexibility

-          Analyzing results flexibility

-          etc.

Our Scoring solution will automate all stages of the scoring and analysis process: from data collection to analysis and storage. Our Web application also consists of a simple interface, allowing easy administration, fast, accurate scoring, and flexible reporting. We offer you a universal Solution, which will match all your specific needs and preferences for scoring and analysis.

Make a Request for our Solution!